GE needed ad concepts for the release of a new product called Signa Pioneer. For my concept, I chose to focus on the unique light design the machine has that goes halfway up the sides. Playing the tagline 'Illuminating the way to better imaging' off of the design. It would be a 2 part ad, the first ad showing the side of the machine with no advertising info, like it was a piece of art. Then the second ad would reveal the full machine with all of the info. Then, at the tradeshow, a giant two part banner would be shown above the unit, which would be in a dark sectioned off area with a projector that would project different scans taken with the machine.