Delicious jams made with local ingredients in North Wisconsin is the base of this project. Anne is a friend of a coworker I had and she had just started her own jam making business called Just North of Jam. She was looking to have a visual identity package to launch with and my coworker sent her to me! The idea was to keep it simple and clean with a hint of Northern Wisconsin woods. Alongside the logo design I wanted to give her some graphical elements that she could carry throughout the brand, which transformed into the geometric arrows.